Articles
What we are learning about AI-native recommendations.
Field notes on prompt intent, creative trust, and the landing experiences that keep users moving in the same conversation.
Fundamentals
What Are ChatGPT Ads? Everything You Need to Know
The definitive explainer on ChatGPT ads. Format mechanics, targeting logic, access model, early performance data, and what B2B brands need to think through before allocating budget.
Psychology
Why People Respond to Ads Differently Inside a Conversation
The psychological reasons why ChatGPT ads work differently. From psychological reactance and cognitive load to the dialogue dividend and parasocial trust.
Strategy
ChatGPT Ads vs Google Ads vs Meta Ads: Where Does AI Advertising Fit?
A framework for understanding where ChatGPT fits in the paid media mix. Not a replacement for Google or Meta, but a new channel for a previously unreachable buyer journey stage.
Industry
How Agencies Are Adapting to ChatGPT Ads (And Why Most Aren't Ready)
What happens when agencies built for search and social try to apply those frameworks to ChatGPT. Why the best agencies are rethinking their entire approach to brief architecture and creative strategy.